SOBE

Interest in spinning objects is an early sign of autism. Most people don't recognize it. We made this information visible in daily life for SOBE.

We placed billboards at airport baggage carousels. As people watched the repetitive motion, waiting for their luggage, they saw the message: 'Interest in spinning objects is one of the early signs of autism.'

Using the space's own dynamics, we created simple but powerful awareness. The campaign delivered critical information to mass audiences at the right moment, in the right place.