Levi's

Black Friday needed a fresh format for Levi's digital audience. We collaborated with Sude Belkıs, who built a strong Twitch community, to reimagine the shopping event as a 'digital altın günü'—combining Turkey's traditional shopping culture with livestream energy.

The livestream featured conversation, surprise gifts, and Levi's product experiences. We transformed a discount period into an entertaining content event that kept engagement high throughout the broadcast.

Watch the full stream on YouTube: https://www.youtube.com/watch?v=3qp3nhzMLak